Promoting a salon equipment business using social media
Monday, July 6th, 2009A lot of people get pretty intimidated when it comes to using social media available today for promoting their salon equipment business.
Selling equipment for salons, barbershop furniture etc is hard enough just as it is, so why go through all the trouble of setting up a social media account, such as facebook or twitter?
Does it really help your business and could it be used for promoting salon business, such as a hair salon, or a spa or maybe a massage salon?
To make the really long story short - YES, IT DOES.
If you just wanted to find out about the ultimate outcome of using social media with your business, then you got what you were looking for - a final answer. For those of you who want to know how it feels to promote a business, such as a salon equipment store, hair salon, spa, barbershop or a massage salon using social media - stay tuned.
When trying to win new customers, you really want to try not to get them to buy your products or services, but to solve their problems and needs instead. You have to give in order to receive and social media is just another proof that it just the right way of doing business.
We’ll take twitter as an example - you might think that mass following of other people spamming with automated direct messages or automated tweets is the right thing to do, but you couldn’t be more wrong.
Find the people which are interested in your niche, don’t just get as many followers or people following, just to show off with a large number of followers. If you’re in a salon furniture business, you’ll want to know what the people owning or running a hair, beauty, spa or massage salon need and what are their problems and needs.
Help them, give them advice and be honest and sincere with your answers to questions they might have. You’ll see, hard work, being ethical and helpful to those in need will pay off.
A potential customer is not someone you want to do business only once. He is somebody who is bringing bread to your table, so treat him with respect.
If you provide your customer with value and quality, be sure that he’ll check your business first whenever he gets in need of a solution related to your niche business.
By now, you might just be asking yourself - where does the social media come in all this?
The answer is - everywhere!
Instead of cold calling your prospects, you can now follow their tweets, be their friend, chat with them or help them solve a suddenly arisen problem they might have.
Offer your friends from social media services a special discounts available only to them and show them how much they mean to you.
Keep in mind though - nothing comes overnight. You cannot build a relationship overnight and making a business relationship is not an exception. Be persistent, because persistence and commitment is the key and the prospects will come.
Once again, provide people with solutions to their problems, quality products and good information and you will never be out of business.
A more comprehensive and detailed guide on using twitter or facebook is yet to come, but in the meanwhile this article can be that will give you an insight to a whole new way of dealing with customers.
You can find us on twitter on http://www.twitter.com/salonequipment or on facebook - http://www.facebook.com/salonequipment
Empire-beauty.com is your one stop for all the salon equipment needs.